Why are Snapchat updates so annoying

Over media

I didn't understand Snapchat. Back when I installed the app for the first time. Curious as always when a new platform appears on the online playground, with which creative children like me can build new online sandcastles. And so the white ghost on a yellow background adorned my mobile phone, on which I sort apps - admittedly very nerdy - by color, and was very lonely on the yellow app page, which was empty and deserted until then.

Lonely and abandoned, just like me in the app. Because even in the YouTube and Twitter-affine circle of friends, nobody really wanted to go on an exploration tour with me. And so other lonely discovery tourists sent me selfies with penises scribbled on them, which after a short time dissolved just as my interest in exploration.
And so she disappeared again. The yellow app with a white ghost.
At least from my life. That was about two and a half years ago.
A lot has happened since then.

Since its last update on April 1, 2016, Snapchat has been much more than photos with penis scrawls. Or a cheap sexting platform.

If you have absolutely no idea what Snapchat is or can do, here is a very superficial summary, which is certainly neither perfect nor complete and lacks all insider slang, but is understandable. Hopefully.
With Snapchat you can:
  • Send messages in any form: text, stickers, video, photo, audio - photos and videos with filters, stickers, text and drawings (yes, who wants with penises too). These do not dissolve.
  • Telephoning - both in audio and video form
  • Sending snaps (photos or videos - which can be provided with text, drawings, filters and stickers) to individual people - these can be up to a maximum of 10 seconds long. And then dissolve. There are a couple of work-arounds of repeating Snaps more than once. The transience, however, is intentional. For U.S. There is a paid feature for users - those who want to see snaps received more than once can pay for it.
  • Add snaps to a face, which are arranged chronologically from many photos and videos and are visible 24 hours a day.
  • Follow video and text contributions from content providers and companies such as Vice, MTV, National Geographic, CNN or Yahoo, who offer their contributions in the Snapchat Discovery area.
  • Live stories follow. Different Snapchat users can add snaps to a large “community story” by activating their location. For example, you can currently watch the MTV Movie Awards from different angles.

In the meantime, Snapchat has not only overtaken Twitter in user activity; soon - as I simply claim here - Snapchat will also catch up with video views from Facebook. For this, they have - and that's what I'm saying here - introduced a kind of binge-watching auto-play function with the last update. If you look at the story of a Snapchatter and it ends, the next story of a Snapchatter friend starts automatically. Should Snapchat knock Facebook from the View throne with this trick: Fine for me. Because Facebook also cheats a lot when it comes to the number of views of videos. Kind of fair if you win by cheating better. Nevertheless, one should be aware of the cheating in order to be able to correctly interpret the numbers in the penis comparison of the platforms. But there is much more to it than just large penis numbers. Smart people like Richard Gutjahr say things like:

“I understand what this network is about. And about an immediacy, a closeness that has not yet been achieved with any other network that I know ... "

Others attest (once again) the downfall of the TV country or are happy that everyone is exploring new ways to tell exciting and creative stories on Snapchat.

So what's going on there, Ms. Meimberg, you story aunt, I ask myself. Where is your Snapchat enthusiasm?!?

I reinstalled the app about a year and a half ago. But just watch. And as much as I can understand a lot about the hype about the tongue spirit, I cannot (yet) feel it. What's more, most of Snapchat bores me. At best, I'm annoyed. Because that means that at least some kind of emotional feeling arises.

I am happy to explain why. You'd think it's the incredibly annoying service that so many write about that scares old people off. And yes, the thought creeps up on me too: Fuck. I'm too old for that shit. But let's be honest, there are now hundreds of really easy and well-written instructions out there. So if you let yourself be put off by the service, you are not old, but lazy. And since I am always a little amused that my dad suddenly loses all knowledge of sentence structure, grammar, upper and lower case etc. when writing on Whatsapp, I didn't want to make myself quite so "old" and stubborn.

It was me at first. Annoyed and stubborn. Because I thought that Snapchat should be accessible to me intuitively. But Marie Meimberg's hip years are over. And so I decided not to want to complain about the noisy children outside like some grumpy grandma on the digital window sill. And got along well. So you can do it if you want.

If not, get some help here.

So if it's not the dull waitress, what is it?

Especially after the last update, the mixture of Whatsapp-Skype-Facetime-Videochat-function is much acclaimed. I tested it. Is chic. Is working. Don't bother me. It's just pretty nonsensical to me because there are far too few people on the platform (whom I knew about) with whom I would like to exchange messages. It's like the countless Facebook alternatives, but nobody is there. But it's not annoying.

Are the stories annoying? Which meanwhile (luckily) have overtaken the penis-painted pictures? No That also makes sense to me. I like how live it is. I like how playful it can be. I like that so many people who can't cut have some kind of cutting tool ... I like that. Actually. It could be so exciting. The stories so creative. The imagery so playful. And the content so fresh.

But it is not. And when I read somewhere again that Snapchat is just incredibly authentic (like here, for example), then I scream very LOUD: NOT AT ALL! It doesn't matter if people say clever things like Richard Gutjahr:

"Snapchat leads you back to the rustic, to the bare, to the immediate - to the authentic on the web."

Because that's exactly what everyone was saying about Youtubers a few years ago. And even then I screamed loudly. NO! Youtube is not authentic. If you still believe that, take a quick look at this video: “SAMIS ANKÜNDIGUNG” and then read on.

And Snapchat isn't either. The moment the app opens, the selfie camera lights up. Every idiot sees himself and is aware of what he looks like. Is aware that he is snapping himself. Anyone who films themselves in bed or in their pajamas and lipsinct some songs is not real just because they (supposedly) have no make-up. Anyone who speaks into a camera, laughs, makes (allegedly) "embarrassing" faces, is aware of the camera. And never never authentic. That's not bad either. But that it is constantly being asserted, yes. Where bad is too much here. It is not bad. It's annoying. If any.

I am bored. Authentic is probably the most exhausted word since social media has existed.

But why is everyone saying it so vehemently on Snapchat?

Most blame it on impermanence. Snaps disappear after 24 hours at the latest. That's why they are less staged. Less thought out. And yes, that's probably true for most of them. And yes, maybe that will make the "production of snaps" easier.

However, I come to a different conclusion than Richard Gutjahr. When asked whether it doesn't bother him that “the pictures and films are deleted no later than 24 hours after viewing them?”, He replies: “That the works destroy themselves naturally sounds idiotic at first. It is. But it makes sense when you consider how we are bombarded with information from all sides on the Internet every day. No additional ballast. "

On the one hand, there is an increasing fear of missing something that is deleted after 24 hours - which means that the “viewer” sees Snaps as soon as possible, which also creates time pressure in the mass of information and non-information. And secondly, as I have observed, the certainty that what you are producing will dissolve anyway, leads to even more people producing even more garbage. Even more completely unnecessary, self-indulgent ballast. And just (unfortunately) not researching exciting stories and new visual languages.

For all those who are still considered to be the main users of Snapchat, i.e. young people up to the age of 24, for whom Snapchat is a kind of modern schoolyard or university lecture hall, I think it's all great. We wrote notes, passed drawings and the like around, now hold onto Snaps. I can understand that. Check new filters to pass the time. Face-swapping with the neighbor. All fine.

But even if I'm a fan of keeping childlike things:

When adults stand in a playground and behave a bit “crazy”, it always seems a bit uncomfortable. And annoying.

And I expect more from people who call themselves content creators, artists, journalists or whatever.

Because you could do really great things. Really experimenting wildly. And tell exciting stories. But at least really few people in Germany are still doing that.

Richard Gutjahr does it. Eva Schulz. Jannis Kucharz. Daniel Brockerhoff. And Philipp Steuer.

But with this list I line up. In many other articles that use the same name over and over again. Yesterday, the Munich "Abendzeitung" submitted an Instagram picture of Lena Gercke, on which she announced that she was now on Snapchat, for a report.

What she's doing is completely irrelevant. And that annoys me.

The content in Germany is still far too indifferent. And that when he would have so many opportunities to be more than just garbage.

But maybe I'm the grumpy old grandma on the social media windowsill after all. Who behaves just as embarrassingly as the annoying ballast waste producers when they describe themselves as a "creative child" as here at the beginning. But I'm a grandma who loves stories. A content aunt.

But maybe I should just try it out. Instead of sullen speeches from my windowsill?

So I start a self-experiment, venture from the windowsill into the school yard and next week report from the life of a Snapchat grandma.

If you know exciting storytellers and Snapchatters, I look forward to every tip and tip.

The author

Marie Meimberg does not want to commit. She sings, writes, produces, organizes, manages, talked and illustrates, does television, print, Twitter, radio, Youtube ... She represents the 301+ association and is president of the Academy of the German Web Video Prize (WVP). Her first book was published in March. For Over media she captures thoughts from YouTube or the Internet on Sundays: Internet fuss.