How can I buy a Pinterest account

10 things you should know about Pinterest

Everyone is talking about Pinterest and the platform has been growing rapidly since it was officially launched in March 2010. Whether private user, blogger or company - the possibilities on Pinterest are great! Below are 10 things you should definitely know about the New Platform.

PINTEREST SPECIAL Pinterest Ads - Guide to Advertising on Pinterest

Even more about Pinterest, in Pinterest for companies.
In it you will find out how companies can skillfully use the platform for themselves!

  1. What is Pinterest
  2. How do you log into Pinterest?
  3. What's the difference between Pinterest, FB, G + and Twitter?
  4. What makes Pinterest so interesting?
  5. What are the user numbers on Pinterest?
  6. The gender distribution on Pinterest?
  7. How can I use Pinterest for my business?
  8. SEO / Social Media with Pinterest?
  9. Are there any comparable portals to Pinterest?
  10. What are the downsides of Pinterest?

1. What is Pinterest?

Regardless of whether it is referred to as a social network or social commerce, Pinterest definitely increases your own online presence.
Time magazine listed Pinterest among the 50 best websites of 2011.
Pinterest itself already has 1,669,068 likes (March 28, 2012) and 48,947 talks about it (March 28, 2012) on its Facebook page - compared to Apple, who had 1,551,030 likes (March 28, 2012) and which 81,884 were talking about (03/28/2012), the number for such a new platform is enormous.

Pinterest - also known as a virtual pin board - is the modern blog without many words.

Every user has a profile and many boards on which he can tell the world in which areas his interests lie. Each board is assigned to a topic and has its own name. As a user, you can either upload pictures to the boards yourself and pin them this way or repin them if other people like them. In addition, you can always stay up to date by following other profiles or just their individual boards. The following is also simplified by the follow button, which can be integrated on your own website.
When you log in to Pinterest you get the latest pins from the Pinners you follow, the people you follow and you can scroll through them.

If you want to see all pins that have been added to Pinterest, click on the Everything category. You can also divide the pins into subject areas or view the most popular ones under the Popular category. If you don't have any gifts yet, you can quickly search for the right one in the right price category under Gifts.
Videos are listed under an extra category, but cannot be further subdivided into subject areas.

The pictures mostly come from blogs or websites and were pinned to your own board with the Pin It booklet for the browser or with the Pin It button on the respective website. Behind every picture on Pinterest, when you click on it, the link to the original page is hidden. Unless the photo was uploaded directly to Pinterest from a computer or mobile phone.

In addition to the pin and repin functions, there is also the function of liking or commenting on a picture. With the latter action, the comment appears directly below the picture and is visible to everyone. However, it is not possible to have a direct conversation via messages or chat.

When pinning and repinning, you have the option of sharing the pins directly on Facebook and Twitter, provided that the profiles have been linked to one another beforehand.

Android users currently have to make do with the mobile website from Pinterest, whereas iOS users can already enjoy a - very successful, free and practical - native app. According to rumors, a native Android app is already in production.

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2. How do I log into Pinterest?

Pinterest currently offers two options to join the network. On the one hand, through invites from friends who are already using the platform - on the other hand, the option to add their email address to the waiting list.

A few days later you will receive an email from Pinterest with the information that you now have the opportunity to register and get involved on the platform. A later username and an email address as well as a password are sufficient to create a profile. If you prefer it even faster, you can log in with your Facebook or Twitter profile and thus connect the profiles with one another at the same time.

3. What is the difference between Pinterest, FB, G + and Twitter?

While you can (and must) share all personal data on Facebook and Google+, Pinterest, like Twitter, presents itself in a rather anonymous guise. The profile data is kept low and at first glance only the user name, a possible profile description, the current repins, the followers, the following and the boards created can be seen. Anyone who wants to can link their Twitter profile, Facebook profile or their website / blog with their Pinterest profile, which then generates a button next to the Pinterest profile picture. A small space is also kept free for those who want to store a profile description, it then appears under the profile name - this is a wonderful opportunity for companies, for example, to briefly introduce themselves.

Compared to Facebook and Google+, both the structure of the Pinterest platform and the structure of the profiles are self-explanatory, clear and structured for the user.
Where previously information was distributed via text (posts / tweets), Pinterest focuses on images and videos. Image and video descriptions are usually kept short and - if done correctly - can be used for SEO purposes.

Both pinning and repinning are quick and easy and the Pin It bookmarklet or the Pin It and Repin button help.

As a frequent bonus for Pinterest, users often cite the fact that they assume they are quicker to scan the picture updates than to scan through posts / tweets. This means that the pins are clicked through more often.

4. What makes Pinterest so interesting?

The development of social platforms shows that the user tends away from long texts and towards quick and short interaction.
It has also been scientifically proven that humans take pictures faster and better than text - this is where Pinterest comes in.

After the success of the microblogging service Twitter, the breakthrough of Facebook and the rapid increase in Google Plus users, another network is now making it into the hearts of users.
The demand of the users is: A high degree of needs satisfaction with a low degree of effort - this is exactly what Pinterest fulfills. You can show everyone what you like right now - quickly and easily and preferably without many words.

Perhaps the change in user culture towards quick and uncomplicated sharing is exactly the point, which is why Pinterest is now, according to Alexa - The Web Information Company in 57th place (March 28, 2012) of the most visited websites in the world is. The numbers are increasing rapidly. In January, Pinterest was still in 162nd place (January 17th, 2012).

The immense increase in users also meant that Pinterest overtook Twitter in link traffic for the first time in February 2012, according to the Shareaholic monthly report.

5. What are the user numbers on Pinterest?

In May 2011 there were only a few hundred thousand users, today - around a year and a half later - it is recorded on Pinterest around 10.5 million users in the USA and around 12 million unique visitors. In Germany there are around 700,000 users.
Remarkable: Around 1/5 of the users visit the platform at least once a day.
The amount of people who can be reached with Pinterest is increasing from day to day and there is still no end in sight.

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6. The gender distribution on Pinterest?

Quite quickly after joining Pinterest, you notice that you are overwhelmed by the topics of cooking, jewelry, fashion, beauty, home decoration, do-it-yourself and weddings. But this shows the Pinterest phenomenon very nicely.
Where previously male users were represented first and in the majority in social networks, Pinterest has made a U-turn. The average Pinterest user is female and between 18 and 34 years old. Pinterest currently has around 68% female users.

7. How can I use Pinterest for my company?

As a company, there are various ways to use Pinterest.
First of all, it is important to create a profile and divide it into different boards, for example into the company's offer areas.
There should be at least one picture or video on each board, as empty boards are unattractive for followers.
Furthermore, the possibilities of the boards should be used. When the profile is opened, there is always a larger picture per board and 4 smaller pictures horizontally below it. As a conclusion, with 50 images, not 5 boards with 10 pins but rather 10 boards with 5 pins are created, so the user can get an overview of the company profile without having to click too much. In addition, the focus is directed to several larger images.
It should be noted that the images and videos are pinned directly from your own website or your own shop so that the URL behind the image has the correct path.
As an example, you can take a look at the VERDURE media team's Pinterest profile.

In addition, the Follow and Pin It buttons should be installed directly on the website. Pinterest provides various models for this under About / Help / Goodies.

It is also important to advertise the new Pinterest profile in the previously successful social networks in order to generate more traffic on Pinterest.
For non-material companies in the B2C area, the most common form is probably the publication of advertising posters or flyers. If you like, these are then spread by a repin and so you can reach even more people in short / fast ways. The HRS hotel portal is a good example of this.
In the case of material companies in the B2C area, it makes sense to put product images into circulation. In this way, users become aware and customers can be directed to the website or the shop. A notable example of this is Lovely Books.

Another possibility is to improve the company's image through Pinterest by not only presenting advertising or campaigns, but also boards with images of events or backstage images of the company.
Crowdsourcing is also always welcome among users. A call can be launched as a company. For example, users should pin pictures of the product, possibly with themselves, and follow the company profile. The company then repins all of these images on its own board, creating a sense of belonging for the users to your company and drawing other users' attention to itself.

You should also note that you should follow others as well as like and comment on their pins, otherwise the impression arises that you are only interested in your own advertising. This is not welcome in the Pinterest community - read also the pin etiquette. The following of entire profiles or even boards also has the wonderful side effect that those followed look at the company profile more often and thus, in turn, more traffic is generated. In addition, through a lot of interaction, via repin, like, or commenting on your own images, you get the chance that the image will appear under the Popular category and thus bring even more users to your own profile.

With the URL "" you can get an overview of which pins have already been pinned from your own website on Pinterest. Simply URL with your domain without www. and you already know what Pinterest has known for a long time. The following is an example of the list from the CNN website

8. SEO / Social Media with Pinterest?

Pinterest is becoming more and more interesting for companies because it, among other things, generates a high degree of traffic, can be used with "do follow" links in the area of ​​SEO and increases the company's online presence.
It is also important to know that all URLs of the pinned images on Pinterest are automatically set to “NoFollow”, but “DoFollow” links can still be set in the image description.
If you have decided as a company to become active on Pinterest, the following points should be considered.

  • Is the profile name unique?
  • Is the profile picture meaningful?
  • Was it ensured that the profile was set to visible for search engines when it was created?
  • Is the profile description meaningful?
  • Is the Pinterest profile linked to my Facebook profile, Twitter profile and my company page?
  • Is there enough advertising for the Pinterest profile in the existing channels?
  • Has a follow button been built into your own website?
  • Is the Pin It button built into the website so that the product page URL is stored with the pin from the website?
  • Were backlinks generated on your own website with the embed codes of your own pins?
  • Do the boards have a unique name?
  • Are the boards assigned to the correct categories?
  • Is there at least one pin in every board?
  • Are there high-quality and clear pictures of my products?
  • Is there enough material available to have a constant presence on Pinterest?
  • Do you follow enough people who are interested in the topic, repeat the pictures and follow the profile?
  • Have questions been built into the text description so that user interaction with the pins takes place?
  • Is the URL built into the image description for pins I created yourself?
  • Were relevant keywords used in the descriptions?
  • Have not too many links been included in comments so that they are not considered spam?
  • Are enough third-party pins posted, likes and neutral comments posted so that the profile is not considered spam?

9. Are there any comparable portals to Pinterest?

As quickly as "new" and successful ideas are born, the imitators will not be long in coming.
Here a small excerpt from websites, which are very obviously based on Pinterest (and to some extent also communicate this):

Some developers have longed for equality, so we present the attempts to build a Pinterest men's world as follows:

10. What are the downsides of Pinterest?

Pinterest does not yet have its own official business model. So far, clandestine affiliate links have been used to generate income. A good approach to making money, but unfortunately this approach has not been openly communicated. This is also the opinion of Falk Hedemann, who wrote about it for t3n.
“Pinning” or “Repinning” on Pinterest violates copyright law without the consent of the author.The legal situation is summarized by Carsten Ulbricht.
The specific problem with Pinterest arises from the creation of duplicates of the images on Pinterest's own servers. The images are therefore not embedded and linked directly - they are copied. Thomas Schwenke presents the technical background to the copyright issue in an understandable way on t3n.
There is now an opt-out function for website operators who want to protect their images.
The HTML code can be found on Pinterest under About / Help / Getting Started.

HTML tag to protect against Pinterest

We hope you enjoy Pinterest and look forward to your comments and creative feedback!

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