Is the graphic design industry overrated

Is the page rank overrated?

Developed by Google co-founder Larry Page and named after him, PageRank (TM) has been the measure of all things for many website operators over the past few years - and for some of them still is - when it comes to the success and popularity of their site. Much has changed in the last few months, and the PageRank has become a topic of discussion among website operators.

Is the PageRank still the measure of all things?

Behind the PageRank is an algorithm that is supposed to indicate the importance of each individual page on the Internet - or rather, in the Google index. With the help of a complicated mathematical process, a value is calculated depending on the respective PageRank of the pages from which incoming links come. The "more important" a page is, the higher this value is on a scale from 0 to 10. Both many incoming links and links from pages with a high PageRank, which in turn distribute their power to as few outgoing links as possible, are advantageous.

The PageRank does not evaluate the actual page content including the search terms, the relevance, a clean programming or a nice design.

PageRank is only one factor among several hundred that search engine giant Google uses for its ranking. Consequently, not only pages with a high PageRank are to be found in the search results in the top positions. Often times, pages with a lower PageRank come before others with a higher value.

So the PageRank is not everything you need for a good ranking - if you disregard the fact that it is a proprietary development by Google and is patented anyway. Several hundred factors are currently incorporated into the search engine results pages.

The ulterior motive of PageRank

The main idea behind the development of PageRank was the following: what is good is often linked. It also has to be good if it is linked from good, strong and well-known - i.e. also strongly linked, therefore high PR - sites. So the search engine optimizers did everything in their power to have lots of good links. This has watered down the system. Bad and irrelevant sites got their link, if only enough money flowed.

In autumn 2007 many pages lost their PageRank massively. This is partly because these sites sold links from sub-sites with high PR for a lot of money. This deal was supposed to be stopped, and so these sites were greatly devalued. In a chain reaction, many pages also lost PageRank because their inbound links were no longer as strong. Still, they haven't necessarily fallen in their rankings, which is another indicator of the importance of other factors.

What is the value of PR if it can influence little?

More and more cases are reported in which one cannot explain a PR downgrade or even a gray bar on an old subpage despite incoming links.

But what is the value of PR if it only marginally influences the ranking on the results pages? Many people still use it as an indicator of the quality of a page or a specific subpage. Links from PR-strong subpages are still in great demand, especially when buying or exchanging links. However, it is often forgotten that a high PR value can often be generated with a few links from very strong sites without a healthy and naturally grown link building behind it. Evidence suggests that pages with a lower PageRank but healthy link structure are often better placed than those with only a few strong links.

Ultimately, the PageRank has become a criterion rated so highly for Internet use because it is public. The Google toolbar shows a value that is updated every few months. However, the actual PageRank of a page at a given point in time may differ from this display, as it is calculated in real time.

You should always consider these as well.

(Image: © powertiz - Fotolia.de)

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