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Linking Instagram and Facebook - How it works!

Along with Facebook, Instagram is one of the most popular platforms on which photos can be shared as snapshots and short videos with friends and subscribers. With over 700 million users, Instagram has doubled the number of users in two years. In 2012, Facebook bought the Instagram platform. Both networks function completely autonomously, with the exception of the ad manager. To advertise on Instagram, book the adverts in the Facebook advertising manager. A link between Instagram and Facebook is necessary for this. In this article, we will explain exactly how this works and what advantages this link offers you.

How do I link Facebook and Instagram?

The two networks are connected via the Instagram app on the smartphone. After you have logged into your account, navigate to your user profile and click on the gear symbol in the upper area. This will take you to the user-defined settings. Under the "Linked accounts" button, you have the option of activating the connection to various social networks, including Facebook. So now select “Facebook”. You will then be redirected to the Facebook login and asked to enter your Facebook username and password in order to identify yourself. Incidentally, the link also works the other way around via the settings in the Facebook app.

What are the advantages of linking Facebook and Instagram?

If you have successfully activated the link between Facebook and Instagram, you have established a basic connection between your two accounts, which enables you to publish a new post in both networks at the same time. For example, if you create a post using the Instagram app, you can choose whether you want to publish the photo or video on Facebook at the same time before you publish it. Select Facebook, then click Share, kill two birds with one stone. On Facebook, the image and description as well as the location are taken over from the Instagram post.