What do we eat and wear

Why we love dogs, eat pigs, and carry cows

Melanie Joy

In her groundbreaking book Why We Love Dogs, Eat Pigs and Raise Cows, Melanie Joy examines how we come to regard some animals as friends and others as food without our being able to reasonably justify this distinction.

Joy explains the complex social and psychological mechanisms by which certain living things become food in our eyes. And it shows that these mechanisms work subliminally, similar to other forms of discrimination. She coined her own term for the invisible belief system that is rooted in it: Karnismus.

So why we love dogs, eat pigs, and raise cows is not just another book that tells us why we shouldn't eat meat. Instead, it tells us why we are doing it and gives us the opportunity to look at our consumption decisions from a different perspective.

Melanie Joy is Professor of Psychology and Sociology at the University of Massachusetts in Boston. The PhD social psychologist and Harvard graduate has been involved in the animal rights movement for 20 years and advises activists around the world on topics such as effective advocacy, non-violent communication and strategies for social change.

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