Which training institute is good for Amazon training?

The coaching market is - to put it mildly - confusing. Just determining the number of coaches in Germany is next to impossible. Anyone can call themselves a coach, the job title is not a protected term. Nevertheless, more and more people are flirting with additional training as a coach.

Heike Sohna's coaching practice is located in the middle of Berlin-Kreuzberg. Bright rooms with high ceilings on the ground floor of a side street, art on the walls, a large wooden table in the meeting room. For 18 years, the 53-year-old has been looking after individuals and companies together with a team of seven freelance coaches, two trainers and a permanent employee who does the administrative work for her. It's busy - that's not the case with all coaches. "Very few people can only live from coaching," says Christopher Rauen, graduate psychologist and chairman of the board of the German Federal Coaching Association (DBVC), "for most of them this is extra income." This is the result of the fourth Marburg coaching study by the Philipps University of Marburg. In addition to classic coaching, most coaches offer other services, for example supervision, training or management consulting. During supervision, individuals, teams or groups can talk about problems and experiences in their daily work and develop opportunities for improvement under the direction of a specially trained supervisor.

The cost of a training course is between a few hundred and several thousand euros

Heike Sohna also works as a social supervisor. Nevertheless, the individual coaching makes up the main part of their work. Sohna and her team have three customer fields: companies, self-payers - especially women according to Sohna - and individual coaching financed by the employment office. This requires an activation and placement voucher (AVGS) from the Federal Employment Agency or the job center, which then pays the costs.

What exactly is coaching? "The aim is to find individual solutions together with the coachees, i.e. the customers," explains graduate psychologist Rauen, "we are development arrangers." A coach looks after individuals or groups, examines the background in development processes or difficult situations and develops alternative courses of action together with the coachee. The English term coach originally comes from competitive sport in the Anglo-Saxon region at the end of the 19th century; the coach meant the trainer. In the 1960s and 1970s, the analogies between sport and management were discovered. At that time the tennis player Timothy Gallwey published his book "The Inner Game of Tennis", which is still popular in coaching circles. The wave of business coaching built up in the 1980s and has not ebbed since then.

However, it is important to distinguish between coach, trainer and consultant. "A trainer has special knowledge that he brings into ideal-typical process patterns," says Rauen. For example, an educational trainer teaches students what an application should look like. The goal of advice is usually relief - as with a tax advisor. "This takes on tasks that would actually be mine," says Rauen. The coach can act as a corrective, especially in the management level in the corporate area. Rauen: "If you create an environment with people who only say what you want to hear, this leads to a distorted self-image and misjudgments. This is where coaching can help."

Anyone who would like to be trained as a coach has a lot of opportunities in this country. Heiner Diepenhorst, coach from Berlin, runs the online platform Coachingatlas.de, which provides information on the job description and training institutes - in Germany alone you can find 385 of them on his page. The spectrum of training ranges from quick weekend seminars to courses lasting several months. There are correspondence courses, face-to-face courses, and e-learning. The costs also vary - they can be several hundred to several thousand euros, depending on the length and intensity of the course. "I advise against weekend seminars," says coaching expert Rauen, "for a serious coaching training course you should estimate a year of around 150 hours in interaction with teachers."

The Stiftung Warentest, which took a close look at coaching training in 2013, even recommends 250 hours of attendance. Rauen justifies the longer duration of the training with the fact that in business coaching you have to be able to speak at eye level with people in management positions. This requires experience and practice: "It's not enough to be able to talk to others in a nice way, I can do that with mine too Hair stylist." You can also recognize good training by how diverse the exercise methods are, says Rauen. "Are there group tasks? Or do I sit like a rabbit in the audience and the instructor does the gymnastics in front - that way I don't become a coach. I can also buy a book." It is also important to get to know the trainers beforehand and to inquire about their qualifications and teaching experience. And to check what the entry requirements are to take part in the training. Is everyone taken? Should you have previous experience in training or coaching? Is the course an in-depth course?

Sebastian Mauritz himself works as a coach and trainer and is chairman of the German Association for Coaching and Training (DVCT). "Every coaching training wins through self-awareness," he says, "you should take your time for that."

Incidentally, this also applies to the time after. It takes three to five years to get into the job. "I think it is dubious to say to a young professional: Do the apprenticeship, then you can make a living from it," explains Mauritz.

Many can imagine working as a coach. "It's a bit like studying psychology," says Katja Hewener, herself a coach and employee at Heike Sohna in Berlin, "if you want to clarify something, you often think that this job is right." But this approach doesn't go very far: "It's not about me. I have to know beforehand all the parcels that I have to carry around with me. As a coach, I have to be able to stand back - and be interested in helping people find their own way . " She is clearly a service provider, says Sohna. "But our job is not for people with a helper complex."

DBVC CEO Rauen goes one step further when he describes the ideal coach. It was supposed to combine apparently contradicting properties: very sensitive, equipped with fine antennas, but at the same time resilient. He should be strong in relationships and easy to get along with - while keeping his distance, because a coach is ultimately not a paid friend.

Despite all the confusion and the imponderables - all in all, the fourth Marburg coaching study paints a positive picture for the near future of the coaching market. Order and sales figures are relatively stable, there is growth potential. Professional and professional associations strive for quality assurance and professionalization. "Coaching is becoming more and more important as a personnel development tool," says Heike Sohna. "And the number of young customers is growing."

The most important professional and professional associations include the German Association for Coaching and Training (www.dvct.de), the German Coaching Association (www.coachingverband.org), the German Federal Coaching Association (www.dbvc.de) and the German Society for Coaching (www.coaching-dgfc.de), whose websites provide further information. These training institutes also issue certificates. They can serve as quality features of a training course.