What is the best font for articles

Which font for which purposes?

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Typography knows only a few rules and masters that have been formed and maintained over half a millennium. They are not to be copied (infusions taste stale) but they are to be understood. As the art of making words and language visible - legible - understandable in their appropriate form: making them understandable. In typography there is as little to fundamentally reinvent as in the art of cooking or in bed.

Kurt Weidemann, Ten Commandments on Typography

Why typography?

Why is it important to carefully consider which font to use? Texts must be legible so that the information they contain can be captured. The art of typography is to make texts easy to read without tiring the eyes and the reader turning away from the text.

For a flyer that is supposed to provide short, concise information up to a uniform body text in a book with several hundred pages, the same rules basically apply.

Find fonts according to our reading habits

The choice of font has a lot to do with our reading habits and, indirectly, with psychology. We are used to typefaces with serifs such as Times or Palatino from books and other long texts.

Serif fonts give the eye breakpoints so that it does not slip in the flow of lines. A flyer with short text blocks may also be printed in sans serif font. Here, the text is usually structured with additional graphic means.

Which font for which occasion?

An important criterion for the choice of the font is the purpose of the printed product. An invitation to a wedding reception requires a different font than an obituary notice, a poster or flyer for a techno party and a different font than a program for a classical concert.

Which font size?

The second criterion is the font size. If the font is smaller than 8 points, it will be difficult. On the other hand, a size of 36 points would no longer be able to be captured for a book. Depending on the font chosen and the product, the ideal size is between 8 and 12 points.

What line length?

The third important point deals with the length of the lines. Imagine a daily newspaper that is not divided into five to seven columns, but is printed across its entire width: you would put it away again right away. Conversely, in a book of standard format with seven columns, the lines would be too short.

What line spacing?

A single line space makes texts appear squashed. In addition, the eye has difficulty finding the transitions from the end of the line to the beginning of the new line. If the distance is too great, the eye has to search too long. The following applies to line length and spacing: You have to find a healthy mean.

Flutter or justified?

Left-aligned flutter, as is common in business letters, for example, is the easiest to read. It would be unusual in books. The justification with lines of the same length is chosen almost throughout.

Centered texts are only suitable for very short texts with a few lines. Right-justified fluttering should be avoided as far as possible, because it makes our usual reading from left to right unnecessarily difficult.

Paper and font color

Long texts are best read in black and white. In the case of brief information, strong contrasts may also be used in order to increase attention. For gray recycled paper you should choose a high-contrast font color.


Basically, the same applies to typography as to many other areas of design: less is more. Anyone who has ever found a car buyer's business card on their car knows what is meant: Ten fonts and seven different colors do not bring any balance to the typographic appearance.